Last updated: September 16, 2026
I think of myself as a growth superpower generalist. I can do the strategy and the operations, and I like doing both.
Most recently I was the founding growth hire at David AI, a Series B AI data research company. I built the growth stack from scratch — UTM system, channel attribution, CPA/CAC dashboards — and launched 7 acquisition channels in 5 months: Google Ads, LinkedIn, Indeed, Craigslist, referrals, lifecycle, ambassadors. Took a new segment from 0 to ~40K applications across 20 languages.
Before that, I was at Notion, where I started as their first GTM intern during the 2nd year of business school, and then spent 4 years building and operating new top-of-funnel channels from 0 to 1 to help more people discover Notion: startups program, international expansion (LATAM), ASO, CRO, website optimization, affiliate program, and SEO.
As a Bain consultant, I completed projects in 10+ industries across 3 countries, delivering millions of $ in both revenue growth and cost savings. Prior to that, I was an entrepreneur: I co-founded Relojes Henlein, a fashion watch e-commerce startup, and co-owned La Ronda, a pizza catering service for events.
Academically, I’m an MBA from MIT Sloan, industrial engineer from ITBA (Technological Institute of Buenos Aires), and graduate of Saint Andrew’s Scots School in Buenos Aires.
Born in the U.S. and raised in Argentina, outside of work I greatly enjoy life in general, specifically reading, fitness, fútbol, guitar, writing, and drawing. I am a proud member of my family and friend of my friends.
Outside of work, I enjoy writing and drawing — check out: Maxi’s Corner